Mopar is the Parts, Service and Customer Care organization within Chrysler Group LLC. Mopar also designs and builds a small number of customized vehicles. The term was first used by Chrysler in the 1920s and was introduced as a brand starting in 1937. Mopar parts are original equipment manufactured parts for Chrysler vehicles. In Canada, these were sold under the Chryco and AutoPar brands until the Mopar brand was phased into that nation’s market, starting in the late 1970s.
The term “Mopar” has passed into broader usage among car enthusiasts as an unambiguous reference to the parent company Chrysler Group LLC. The term has thus become an inclusive word for any Chrysler-built vehicle—most any Dodge, Chrysler, Plymouth, Imperial, or DeSoto, plus Jeeps and sometimes Eagle vehicles built after Chrysler’s 1987 buyout of AMC-Jeep. Thus, for example, a car club for owners of any Chrysler Corporation vehicle might describe itself as a club for Mopar enthusiasts.