ford maverick

Actual rendering of Ford’s Maverick by unknown Ford designer

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Yes this an original artist/stylist proposal of Ford’s Maverick that went into production in 1970! One of three final proposals that resulted the production version,the Maverick was originally conceived and marketed as a subcompact “import fighter” intended to do battle with the Volkswagen Beetle and newer Japanese rivals. The Falcon, Ford’s compact offering since 1960, had seen its sales decimated by the introduction of the Mustang in 1964, and despite a redesign in 1966, was unable to meet forthcoming federal motor vehicle standards that would come into effect on January 1, 1970. Consequently, the Falcon was discontinued midway through the 1970 model year, and the Maverick re positioned as Ford’s compact entry.The Maverick’s styling featured the long hood, fastback roof and short deck popularized by the Mustang, on a 103 in (2,600 mm) wheelbase — and featured simple and inexpensive to manufacture pop-out rear side windows rather than roll-down windows.The rendering was saved from being thrown out when the designers were moving to various departments at the Ford Motor Company’s Dearborn location.

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